I am going to switch the focus of this blog to help advertisers understand the different options out there for advertising and the PROs and CONs of those options.
I am going to start with PPC advertising.
If you are looking for a way to get quick traffic PPC advertising is definately a way to get it, unfortunately you are also going to pay for it. At MoGiZ.com we spent over $40,000 in PPC advertising to just one company last year and our conversion rates were just about enough to break even. It was very frustrating to know that all of our profits went to these other companies and just about the time I thought we were getting ahead, they raised their rates for the “busy season”.
As you probably know, Electronics is one of the most competitive product lines online and the pay per click companies know it, that is why you will find that you will pay the highest price to advertise these items. The average PPC price for an electronic item is approximately 70 cents per click during the non busy season (January – September) Oh and don’t forget about the sign up fee which usually averages around $250 unless you want to join Pricegrabber where you will pay $1000.
I am going to continue to share the thing I have learned about online marketing and advertising, so I can hopefully help your company keep some of the profits eaten up by these companies.
